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How to survive media anarchy with smart analytics and clever communities
Sometimes it feels like the industry formerly known as media is descending into anarchy, with self-organising communities on social media, and crashing circulations for once-mighty titles. But there...
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EMAPs brand-centric, subs-led approach to B2B publishing
Despite all the digital upheaval, the core value proposition of B2B publishing hasn’t changed, according to Natasha Christie-Miller, CEO of EMAP. She believes it’s still about targeting professionals...
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Times’ new Julia Project gives us a recipe for new product creation
What’s the best recipe for creating new products? The New York Times thinks that you take one part data, one part digital, and a couple dashes of creativity and mix it in with something successful...
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Are your marketing efforts aimed in the right direction?
I traversed Best Buy Sunday looking for a smaller computer or a tablet–okay, and to escape the ice and snow. The salespeople weren’t much help (“Oh, it is a touch screen.”). Could I make a decision...
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SIPA and SIIA ties resonate in recent acquisitions
“Deals like this wouldn’t happen if SIPA didn’t exist,” RD Whitney, executive director of the Institute of Finance and Management (IOFM), proudly told me this morning. He was referring to IOFM’s...
View ArticleThree Conferences Join to Form One Must-Attend Event
Business Information & Media Summit (BIMS) – Bringing together three events to form the largest gathering of information and media leaders. In November the Business Information & Media Summit...
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Monetising Archive Content – Issue Brief Seminar, London, 22nd January, 2015
Don’t ignore historical editions of publications that may be gathering dust in your basements. Don’t underestimate the value this content may have to markets outside your core. Innovation is the...
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Innovating & Building Successful Digital Products, 19th March 2015
Whether it is to exploit a gap in the market, extending the options for your existing product portfolio, or you want to bring in a new group of customers – the road to launching new products can be...
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You Are What You Read – Predictive Marketing & Content Intelligence issue...
The Information Industry Network provides professional development & networking opportunities to B2B information, publishing & media organisations. To find out how to join and benefits of...
View ArticleSurvival of the Fittest Means Publishers Must Adapt: Join us for the SIIA...
Post by: Carolyn Morgan, SIIA UK As a publisher and media owner, you have no choice about adapting your business and team to the realities of 2013, the world is changing around you whether you like it...
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